Digital Campaign 01 for Jeffrey Campbell
Produced By Solángel

This is Angelito Collective’s first Digital campaign with JC. This campaign was developed for digital platforms, with these visuals we hoped to reframe the brand’s footwear through a more conceptual and provocative lens. Drawing from shibari as a visual language, the work explores the idea of “pain that feels good” as metaphors for empowerment and desire. Through this framework, the shoes become symbols of both comfort and strength.